The world’s first mobility operator sees the light of day in Finland

MaaS Australia - Mobility as a Service Australia

MaaS Finland, the world’s first mobility-as-a-service company, commenced operations on 1 February raising a total of EUR 2.2 million in its first call for funding from private investors (including MaaS Australia) and the Finnish Funding Agency for Technology and Innovation Tekes.

Sampo Hietanen, MaaS Finland’s CEO and the original developer of the concept, has set a clear goal for himself: to reshape the world’s transportation markets. Globally, transportation is the largest consumer market in the world, second only to housing.

“Next, digitization will reshape the transportation industry. Our grand goal is to pull a ‘Finnish Netflix’ in transportation and change the way people use transport services. In a couple of years, MaaS will either be Finland’s new Nokia and a major employer or I’ll be out of work,” remarks Hietanen.

The Government’s ambition is to turn Finland into a pioneer of smart digitized transportation and make it a major export product.

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